Virgin Pure uniquely removes impurities whilst preserving essential minerals

Is your water good for you?

  • Tap water often contains contaminants, including chlorine and lead.
  • Some filters eliminate minerals essential for good health.
  • Filter jugs have no protection from organic growth and bacteria.
  • Bottled water is inconvenient, can contain microplastics and is not sustainable.

Virgin Pure’s unique 4-stage system reduces impurities whilst retaining healthy minerals

Step 1:

Removes Impurities

Step 1:

Removes Impurities

Water is forced via a unique hydraulic system through a patented combination of nano fibres, super pro-active carbon and active purification. Our systems also use stainless steel tanks so there is no risk of microplastics.

Our world-leading filtration removes:

  • 99.9% of chlorine
  • Industrial Waste such as Lead, Mercury, TCPP, TCEP, Nonylphenol, Asbestos, Bisphenol A
  • Medical and Biological Waste such as Ibuprofen, Hormones, Deet
  • 99% of microplastics
  • Herbicides and Pesticides such as Atrazine, Linuron

See our full test results and certifications

Step 2:

Stops Limescale

Nobody likes white flakes in their tea; that’s why a Polyphosphate layer embedded into the water filter prevents scale forming as it inhibits the mineral compounds’ ability to bind together and form limescale.


Inactivates Microbiology

Step 3:

Kills microbiology

The water is treated with UV, preventing the growth of Microbiological contaminates. This becomes particularly vital once chlorine has been removed. Its why other filters become breeding grounds for bacteria and other parasites.

Unique UV protections eliminates:

  • Bacteria
  • Parasites

Step 4:

Retains Healthy Minerals

Our patented system keeps essential minerals in your water for better taste and health, unlike filters that remove all particles.

While completely filtered water may seem appealing, water can provide up to 20% of your daily requirement of essential minerals.

Our system uniquely retains:

  • Calcium
  • Potassium
  • Magnesium

Step 5:

Personalised To You

We believe that drinking more healthy water should be easy. That’s why our system can be personalised to your exact needs.

  • 30 Temperature Settings

    Tap water often contains contaminants, including chlorine and lead
  • Hands-Free Filling

    Some filters eliminate essential minerals crucial for your body, providing little health benefit
  • Energy-Saving Mode

    Filter jugs have no protection from organic growth and can become breeding grounds for bacteria
  • Secure Child Lock

    Bottled water is inconvenient and not environmentally sustainable
  • Wake-Up Mode

    Bottled water is inconvenient and not environmentally sustainable
Try Virgin Pure Now

Prefer to speak to us?

Call 0207 022 6472

Lines open 9 am - 5:30 pm Monday to Friday

Frequently Asked Questions

  • Does the water system alter water pH or alkalinity?
    No, the Water System doesn't change the water's pH or alkalinity; it simply filters out impurities while preserving essential minerals like calcium, potassium, and magnesium, without introducing any additives.
  • Does the system remove fluoride?

    Fluoride can occur naturally in water; however, in the UK, it’s added to municipal water supplies. For some people, the addition of fluoride is a contentious issue. Supporters argue its merits – for example, it can help to reduce tooth decay in children. Our filtration system is designed to keep naturally occurring minerals such as calcium, potassium and magnesium in the water. Therefore fluoride, another natural mineral, remains in the water.

  • Does the water system affect TDS?

    TDS (Total Dissolved Solids) is a measure of dissolved substances and doesn't indicate water purity. It's important to maintain a certain TDS level for essential minerals. The WHO considers a TDS level of 300 to 400 mg/L as 'good' to 'excellent,' and only above 1200 mg/L does it become 'unacceptable.' Our Water System preserves TDS by retaining minerals like calcium and magnesium. However, it removes unwanted substances like chlorine and bacteria through activated carbon filtration and UV treatment for a healthier drinking experience.

Excellence in laboratory testing

Our purification has been tested and verified by the NSF (National Sanitation Foundation) , an independent, internationally recognized organization that plays a pivotal role in the development of robust public health standards.

Test Results

Category Contaminant Certification Reduction
Aesthetic-taste and odor Chlorine NSF / ANSI 42 97.4%
Microplastics Particles and microplastic ≥0.5 micron NSF / ANSI 42 99.9%
Microbiology UV treatment system NSF/ANSI 55 class B Approved
Microbiology Cysts NSF / ANSI 53 99.99%
Hazard Asbestos NSF / ANSI 53 99.8%
Hazard Atrazine NSF / ANSI 53 95%
Heavy Metals Lead NSF / ANSI 53 97%
Heavy Metals Mercury NSF / ANSI 53 90%
Industrial Waste Bisphenol A NSF / ANSI 401 99%
Industrial Waste Nonyl Phenol - Detergent NSF / ANSI 401 97%
Industrial Waste Linuron - Herbicide NSF / ANSI 401 97%
Industrial Waste TCEP NSF / ANSI 401 99%
Industrial Waste DEET - Insect repellent NSF / ANSI 401 97.5%
Industrial Waste TCPP NSF / ANSI 401 99%
Industrial Waste Metolachlor NSF / ANSI 401 98%
Hormone Estrone NSF / ANSI 401 97%
Medical Waste Ibuprofen NSF / ANSI 401 88%
Medical Waste Naproxen NSF / ANSI 401 96%
Medical Waste Atenolol NSF / ANSI 401 95%
Medical Waste Carbamazepine NSF / ANSI 401 99%
Medical Waste Phenytoin NSF / ANSI 401 95%


  • NSF/ANSI 55 class B Ultraviolet Microbiological Water Treatment Systems
  • NSF/ANSI 42 Drinking Water Treatment Unit Aesthetic Effect
  • NSF/ANSI 53 Drinking Water Treatment Unit Health Effects
  • NSF/ANSI 53 Drinking Water Treatment Unit Emerging Compounds and Incidental Contaminants
  • Filter