When you join, we understand you're committing to a healthier life. That's why we handle everything in five simple steps

Step 1:

Installation and set up on a date that works for you

Step 1:

Set up on a date that works for you

On average, our installations are completed in under 7 days of placing your order and only take 40 minutes. Pick a convenient date when ordering and we take care of everything.

Step 2:

We do everything to set up your
new system

Technician consultation
Our technician will help locate the ideal location for your system. It should be within 12 meters of a water mains, typically near a sink, and 2 meters of a power outlet.
Mains water connection
Your system will be connected to the water supply without impacting other plumbing and with all pipework discreetly hidden. As trained plumbers, our technicians can fit our systems in almost any kitchen.
System personalisation
Our technician will fine-tune your system to your preferences. This includes customising temperature settings, auto-fill levels, implementing child locks, enabling energy-saving and sleep modes.

We complete thousands of installs every month. Here’s why we are rated 4.6 on Trustpilot

  • The reinstallation was free as part of my subscription, and the process was the easiest of all the different change of address processes I went through. Dean was courteous and knowledgeable and gave excellent advice as to the placement of the machine, which was very important for me.


  • I had a booking scheduled and got a call asking if they could install it sooner; I was so impressed with this, as I didn't have to wait as long to have better water and cups of coffee. Mark was the engineer who installed my machine, and it was tricky with crappy plumbing...but he got me sorted...he went above and beyond.

    T. Kruger

  • Paul came out today to fit my machine, arrived on time and fitted the machine in a great time even with the complicated pipework; he was great! He took his time to show us how it worked and answered all our questions.


  • The engineer! Jala was friendly, knowledgeable, professional, and clearly knew the machine inside out. He is a great asset to the company—do not lose him!

    H Sagal

  • Great experience with Virgin Pure. Badrul, the engineer, came within the time frame given; he was polite, friendly and efficient. He explained how to use the new machine and tidied up after himself


Step 3:

We give you 30 days to change your mind and get a full refund

Change your mind within 30 days of installation? No worries. Our team will pick up your System at no cost to you, and we will refund 100% of your money. It's that simple. Your satisfaction is our priority.

Step 4:

Refresh your system every 6 months in just a couple of minutes

  • Change the Filter every 6 months and the UV Lamp every 12 months.

  • Change the Filter every 6 months and the UV Lamp every 12 months.

Step 4:

All the new parts you need, delivered when you need them

Filters and UV Lamps pop in and out. No special knowledge or tools are required, and our website has handy how-to videos.

Our inclusive subscription plans ensure that replacement parts are delivered to your doorstep when you need them.

Step 5:

We gurantee you are never without pure water

Our service comes with a guarantee to ensure a continuous supply of pure water. Should you need a technician call-out, we aim to be with you within 7 working days. If they cannot fix it, we’ll replace the system on the spot.

Our service comes with a guarantee to ensure a continuous supply of pure water. Should you need a technician call-out, we aim to be with you within 3 working days. If they cannot fix it, we’ll replace the system on the spot.

Over 4000 people rate us excellent on Trustpilot

Frequenty Asked Questions

  • What should I do if my Water System experiences a fault? +

    If your Water System develops a fault, contact our dedicated customer services team, and we'll promptly schedule a technician to visit you. Typically, we address all faults within 3 days. If the issue cannot be resolved, we'll provide a replacement system right away. All costs are covered by our monthly subscription plans, including a replacement system, at no additional charge.

  • How do I get replacement filters and UV lamps?

    All replacement parts will be sent to you automatically and inclusive within the subscription at no extra cost.

  • What happens if installation is unsuccessful? +

    While we achieve successful installations in 99% of UK homes, there may be rare instances where completion isn't possible. If this situation arises, our technician will take the Water System away with them, and we'll promptly refund 100% of your payment. Additionally, any future plans will be cancelled automatically, requiring no action from you.

  • Can I order now and delay installation until I move house or complete renovations?

    Yes. Once you’ve ordered, your new Water System will be delivered free of charge within two working days. As soon as it is delivered, one of our team will be in touch to arrange installation. Explain to them when and where you want the installation. Whether that’s an installation in your current address in a month after kitchen renovations or two weeks once you have moved house we are happy to help.

  • How do I change the Filter and UV Lamp?

    It only takes a couple of minutes, and they simply click in and out – you don’t need tools or anything like that. You can find instructions on our website here, and we’ll also leave you a handy guide when we install.

  • Can you install through granite or quartz countertops?

    100% yes. Our skilled technicians have had enough training to install our machines through granite, marble, corian and even vibranium.

  • Can you install a Virgin Pure Water System if I have a water softener?

    Yep, we can do that. Your Water System just needs to be attached to the mains water supply at a point before the water softener is attached.

  • Can I install the Water System myself?

    Installing our Water Systems takes specialist knowledge. That’s why our own trained engineers carry out all installations. It also guarantees we can validate your warranty. There are no sneaky hidden costs either – our professional Virgin Pure water installation is always included in our prices.

  • I don’t own my home. Can I still have a Virgin Pure System installed?

    We are happy to install a Virgin Pure Water System in any property. However, if you live in a rental property we advise you to get permission from the owner before we install. Sometimes we will have to drill a small hole (only about 6mm) through your countertop to reach the water supply.

  • What if I move house?

    Just get in touch with us and let us know your new address. Our team will schedule a visit from one of our engineers to reinstall your Water System at your new property. We'll also provide you with step-by-step instructions on how to safely disconnect your Water System from your current property, allowing you to take it with you. Please note that there is a £74.99 charge for installation at your new property.