Our belief is the same as it always was - pure drinking water shouldn’t cost our earth.
At the very start in 2012, Holly Branson brought together a clean-tech team under Virgin Pure to re-invent the way families drink pure water at home. By connecting simple purifying water systems to homes everywhere, they would reduce plastic bottle waste from water dramatically.
Since then, our team has grown rapidly. With more than 50,000 homes saving over 120 million plastic bottles by using Virgin Pure water systems, we are proud of the growing business we have built. We take our work personally, and this is just the beginning…. Filling cups for limitless futures requires a promise and plans that go beyond our homes to our world ; and specifically our oceans.
That promise has been the same since day 1. And that promise is so important to us that as we start a new chapter for the business, it’s in our name.
Our Taap – which stands for ‘Today and always pure’ – is a promise to the ‘always’ of tomorrow’s planet.