Our belief has never changed - pure drinking water shouldn’t cost our earth.
At the very start, in 2012, Holly Branson brought together a clean-tech team under Virgin Pure
to re-invent the way families drink pure water at home. By connecting simple purifying water
systems to homes everywhere, we set out to dramatically reduce plastic bottle waste – and we
have. Today, with over 50,000 homes saving more than 120 million plastic bottles, our impact is
growing, and so is our vision. We take our work personally because we know that every drop
matters. But this is just the beginning.
Filling cups for limitless futures requires a promise and plans that go beyond our homes to our
world; and specifically, our oceans.
Our Taap—‘Today and Always Pure’—is more than a name change. It’s a bold statement of our
unwavering commitment to cleaner water and a healthier planet, today, tomorrow, and always.
